Sunshine on my Shoulders Makes Me Happy and Healthy!

I don't know about the rest of you, but I became a parent in the midst of the "slather every inch of your child's body with sunscreen every second of the day lest you relinquish him to an early death from melanoma" dogma.  Now, as the parent of a child with cancer, and a friend of a young man who died from melanoma at age 38, I don't want to seem like I'm trivializing.  However . . . could it be that, like with so many things, we've been sold that bridge in Alaska in the form of products we don't need and that don't even do what they claim to?